WHAT WE DO?

Our challenging tasks include undertaking a transparent but methodological and technological approach in the collation of media metrics through electronic measurement and monitoring of:
a.       Viewership patterns of television audiences (TV meters);

b.      Listenership traits of radio audiences (Mobile phones); and

c.       Advertising trends (ADEX Monitor);

We take pride of the assimilation of the best current practices in the electronic monitoring of the media audiences and the methodology adopted in the selection of our panel respondents.

While our TV Audience Measurement devices  have the ability to measure all types of TV Reception, be it FTA (Free-To-Air), Satellite (Direct-To-Home), Cable or IPTV…… with access to almost real-time data, our Radio Audience Measurement devices which are premised on an Android platform feature user-friendly survey applets paving way to immediate accessibility to overnight and weekly data.

The buck does not stop here … Media Analytics’s devices also feature the ability to conduct quick market surveys and opinion polls using its two-way communication technology.

Media Analytics seeks not to be another typical ratings service, but endeavours to establish itself as a credible and an undisputed source of audience measurement data. It seeks not to please anyone, be it the station owner, advertising agency or the advertising client… it just wants to bare the facts … minus the fat!

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